Elevate your social media game
With our proven strategies
– Platforms –
Widely utilized by many age groups. Branding, lead generation.
Short, visual content. Younger demographic. Build your brand and sell products/services.
TikTok
Short, visual content. Youngest demographic. Branding and direct sales opportunities.
YouTube
Longer form content, and growing short-form with Shorts. Build your brand and drive website traffic.
-Getting Started –
• Every business page is linked to a personal account
• Create a Facebook page through this link.
• Add in personality and brand through photos, videos, etc.
• Create a username, this will be used for tagging
• Create your first post
• Invite friends to like the page and start building your page!
• Create a Facebook page through this link.
• Add in personality and brand through photos, videos, etc.
• Create a username, this will be used for tagging
• Create your first post
• Invite friends to like the page and start building your page!
• Create an account on Instagram App
• Will automatically set up as a personal profile (change later)
• Creating a username: Important Step! Try to make this the same as your brand name
• Switching to professional: settings > account > professional account. Choose between Business and Creator
• Upload profile photo – this is usually the company logo
• Will automatically set up as a personal profile (change later)
• Creating a username: Important Step! Try to make this the same as your brand name
• Switching to professional: settings > account > professional account. Choose between Business and Creator
• Upload profile photo – this is usually the company logo
Tips for Starting Out
Creating a Profile Picture: In either Facebook or Instagram, make your profile picture a 312 x 312 image. A best practice is to create a document of that size in Photoshop, Canva or Adobe Express, then upload a PNG or high-resolution version of your logo and center it (vertically and horizontally). This will allow for the circle around your logo on the platform to not cut any of your logo off, and make your business look more progressional!
FB/IG: Setting up a Business Page
How to set up a Business Facebook Page:
From the Pages section, click Create new Page. Add your Page name and category.
Add your Page’s bio and click Create.
Add information, such as Contact, Location and Hours, and click Next. Add profile and cover photos, and edit the action button, and click Next. Invite friends to connect with your Page, and click Next. Click Done. More information can be found here.
Difference between Business Pages and Personal Pages:
A personal page is used when the user wants to connect with friends and family, has personal updates, or wants to join a group. It is not an appropriate place to share information or updates about a business or organization. It can often be seen as unprofessional when used in this manner.
A professional page is the proper place to make any announcements or share information and updates about one’s business. This will be the page in where content will be posted in order to develop and establish a public and professional presence and can be used to advertise which cannot be done on a personal page. Business pages that post often have a much better chance of increased engagement and are seen as more professional and trustworthy.
Instagram: How to set up a Business Profile:
Information on how to switch a personal profile to a business profile on Instagram can be found here.
Linking your Instagram Profile to your Personal Facebook Account:
Information can be found here.
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